Thoughts on smartphone history and where it is venturing

Contemplating that only twenty years ago our current use of smart phones would have seemed like pure sci fi, we actually have come quite a long way in terms of invention in the mobile field.

One among the largest changes we will see in our mobile use is possibly going to derive from the latest new smartphone technology, which will conform to the development of a whole brand new age bracket of networks: needless to say, we are talking about 5G, whose launch is today effectively imminent and anticipated within the next year. As the Telecom Italia board are certainly aware of, having openly supported the research into this extraordinary breakthrough, this variety of connectivity will take us almost instantaneous speeds, and a much more robust reliability as well. The innovation in mobile technology that will allow users to access this network will indicate that you will be able to stream your favourite film in high quality in a few seconds, therefore simply envision the impact it will have in professional settings such as cloud data sharing or online meetings! Even further, with such reliable internet, things like distant surgery and self-driving cars will soon be feasible.

While they actually have not been around for that long, the brief history of mobile phones has surely seen a whole transformation since the advent of social network platforms. The incredible popularity of these platforms has not gone unnoticed to service providers, with examples like the Voxi strategy which enables unlimited use of data when using social media – a feature that is indeed aimed at the younger generations, who are setting the tendencies of internet usage. This goes to show how the most innovative smartphone companies are adapting to user-driven phenomena, and adjusting their products and services to what their customer will want: if sharing pictures and keeping up to date with the internet is much more famous than phone calls, both technological advances and networks are transforming to fulfil these needs, with better cameras and social networks oriented data arrangements.

With an increasingly faster trend of brand new features in smartphone innovation, it comes at no surprise that individuals want to always be up to date with the latest development. However, numerous phone contracts are arranged over an extended period of time, which is generally longer than the fast rhythm of the new technology in mobile phones being launched, leaving users tied to a contract for a device that is slowly becoming obsolete. For this reason, the Giffgaff leadership team have filled a gap in the market with accommodating contracts and SIM-only arrangements, meaning that customers can change their commitment each month according to their needs and circumstance, at no additional cost. In a society with such fast advancements, it comes at no surprise that such flexibility is welcomed positively by customers, particularly among the younger generations.

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